Queues for Webhook Processing: Why You Should Not Do Work Inline
Why inline webhook handlers break under load, and how to build a webhook queue with Postgres SKIP LOCKED, idempotency keys, backoff and dead letter handling.
14 min read
Field notes on the modern web
WordPress, HTML templates, forms and webhooks, and the AI tools actually worth your time. Written by the team behind Canvas, the best selling HTML template on ThemeForest.
Multi-Step Forms: Reducing Abandonment Without Dark Patterns
How to build a multi step form that cuts form abandonment without dark patterns: honest step boundaries, sessionStorage drafts, per-step analytics and a11y
13 min read
AI Website Builders: What They Do Well and Where They Fall Apart
An honest 2026 breakdown of what an AI website builder does well, where generated sites fail on semantics, forms and performance, plus when to use one.
11 min read
WordPress Page Builders in 2026: Elementor, Bricks, Gutenberg and the Real Trade-offs
Elementor vs Bricks vs Gutenberg in 2026: real DOM sizes, lock-in costs and how we pick a WordPress page builder on client projects after shipping hundreds.
11 min read
HTML Template vs Website Builder vs Custom Build: An Honest Cost Breakdown
HTML template vs website builder vs custom build: real hours, real rates and year-two costs from an agency that has scoped all three. No sales pitch, just
11 min read
Automating Content Workflows Without Producing Slop
A practitioner’s guide to content automation that doesn’t produce slop: evidence-first briefs, CI quality gates, WordPress guardrails and metrics that matter.
12 min read
How to Build a Custom Gutenberg Block Without Losing Your Mind
Build a custom Gutenberg block that survives updates: block.json, dynamic rendering, deprecations, inner blocks and the Interactivity API, explained properly.
12 min read
Micro-Interactions and Scroll Animation Without Wrecking Performance
Scroll animation and micro-interactions that keep 60fps: compositor-only properties, CSS scroll-driven timelines, LCP traps and real measurement budgets.
12 min read
Database Bloat in WordPress: Revisions, Transients and Autoloaded Options
A practitioner’s guide to WordPress database optimization: audit autoloaded options, fix transient bloat, cap revisions and clean orphaned postmeta safely.
12 min read
Choosing WordPress Hosting: Shared, VPS, Managed and What Matters
A practical guide to choosing WordPress hosting in 2026: shared vs VPS vs managed, PHP worker limits, real benchmarks and the numbers hosts never publish.
11 min read
AI in the Design Process: From Moodboard to Production Markup
A practitioner’s ai web design workflow for 2026: from moodboard constraints and design tokens to production markup, plus what AI design tools still get
11 min read
Building an Admin Dashboard UI: Layout Patterns That Scale
How to build an admin dashboard template that scales: CSS Grid shells, scoped scrolling, sticky table headers, virtualisation thresholds and container-query
12 min read
